“We’re super-thrilled, I love the feedback and data.”

Coach (Yianni): “Just to check — are you happy with everything so far? Are we meeting your expectations with what we’re delivering?”

Parent: “I’m very happy. I love the data and the feedback you’ve provided, especially how specific it is to each boy. Pointing out the areas to focus on during training is exactly what I was hoping for. I’m genuinely thrilled.”

Coach (Yianni): “That’s great to hear. Just out of interest, what made you decide to put the boys into the programme?”

Parent: “I’ll try to keep it short, but it’s been a bit of a journey. I’ve followed James for years — I’ve watched his videos, read the Football Fitness book, and used the injury prevention programme.*

Here in the States, especially in Texas, I’ve tried to find people who genuinely specialise in football-specific strength and conditioning. I know how important it is, but there’s very little focus on it at club level, and I just couldn’t find the right support.

When you try to do it yourself, there’s so much information out there. It’s hard to know what’s actually good and what’s rubbish. Sorting through it all is incredibly difficult.

So when James finally launched this programme, I was really excited. I’d known it was coming for a while. I hesitated briefly, then decided to go for it.

The custom, tailored approach is exactly what I’d been looking for. Strength and conditioning is key for injury prevention and, ultimately, helping the boys unlock their potential — and this programme finally brings all of that together.”

Parents shouldn’t have to piece this together themselves.

The Elite Football Athlete Programme brings together expert programming, individualised feedback, and long-term progression — so you know your child’s physical development is being handled properly.

👉 View the Elite Football Athlete Programme